Nellies vs Eggland's Best · Bay Area shelf head-to-head
Nellies and Eggland's Best, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eggland's Best carries more Brand PowerEggland's Best fields the deeper lineupNellies sits further up the premium end
Nellies
Eggland's Best
21
brand power
35
4
products
15
1
categories
3
3
grocers
3
$8.36
avg price
$6.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nellies▭ Eggland's Best
Distribution · 30% of score13·13
N
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nellies
no top category Eggland's Best doesn’t also play in.
only Eggland's Best
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nellies · 2
only Eggland's Best · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nellies · Eggland's Best
