Nellies vs Rock Island · Bay Area shelf head-to-head
Nellies and Rock Island, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rock Island carries more Brand PowerRock Island is in more Bay Area grocersNellies sits further up the premium end
Nellies
Rock Island
21
brand power
27
4
products
3
1
categories
1
3
grocers
14
67.4¢
price per item
51.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nellies▭ Rock Island
Distribution · 30% of score13·58
N
R
carried in 3 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score28·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nellies
no top category Rock Island doesn’t also play in.
only Rock Island
no top category Nellies doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nellies · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nellies · Rock Island
