Nerds vs Vesper Bites · Bay Area shelf head-to-head
Nerds and Vesper Bites, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nerds carries more Brand PowerNerds is in more Bay Area grocersNerds fields the deeper lineupVesper Bites sits further up the premium end
Nerds
Vesper Bites
32
brand power
14
24
products
4
1
categories
1
5
subcategories
1
6
grocers
2
$6.00
avg price
$8.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nerds▭ Vesper Bites
Distribution · 30% of score25·8
N
V
carried in 6 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score86·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nerds
no top category Vesper Bites doesn’t also play in.
only Vesper Bites
no top category Nerds doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Vesper Bites · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nerds · Vesper Bites