Nescafe vs Folgers · Bay Area shelf head-to-head
Nescafe and Folgers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Folgers fields the deeper lineupNescafe sits further up the premium end
Nescafe
Folgers
31
brand power
34
15
products
20
1
categories
1
1
subcategories
3
10
grocers
10
$2.58
price per oz
$1.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nescafe▭ Folgers
Distribution · 30% of score42·42
N
F
carried in 10 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score71·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nescafe
no top category Folgers doesn’t also play in.
only Folgers
no top category Nescafe doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nescafe · 1
only Folgers · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nescafe · Folgers