Neurogum vs Spry · Bay Area shelf head-to-head
Neurogum and Spry, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spry carries more Brand PowerSpry is in more Bay Area grocersSpry fields the deeper lineupNeurogum sits further up the premium end
Neurogum
Spry
12
brand power
29
2
products
11
1
categories
1
2
grocers
8
$14.41
avg price
$3.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Neurogum▭ Spry
Distribution · 30% of score8·33
N
S
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Neurogum
no top category Spry doesn’t also play in.
only Spry
no top category Neurogum doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Neurogum · Spry
