New England Coffee vs Lavazza · Bay Area shelf head-to-head
New England Coffee and Lavazza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lavazza carries more Brand PowerLavazza is in more Bay Area grocersLavazza fields the deeper lineup
New England Coffee
Lavazza
14
brand power
40
5
products
14
1
categories
1
1
subcategories
4
1
grocers
13
$9.99
avg price
$14.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ New England Coffee▭ Lavazza
Distribution · 30% of score4·54
N
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only New England Coffee
no top category Lavazza doesn’t also play in.
only Lavazza
no top category New England Coffee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only New England Coffee · 0
no exclusive doors — everywhere New England Coffee is, Lavazza is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New England Coffee · Lavazza