New England Coffee vs Peet's Coffee · Bay Area shelf head-to-head
New England Coffee and Peet's Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Peet's Coffee carries more Brand PowerPeet's Coffee is in more Bay Area grocersPeet's Coffee fields the deeper lineup
New England Coffee
Peet's Coffee
14
brand power
44
5
products
59
1
categories
1
1
subcategories
3
1
grocers
11
$9.99
avg price
$18.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ New England Coffee▭ Peet's Coffee
Distribution · 30% of score4·46
N
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only New England Coffee
no top category Peet's Coffee doesn’t also play in.
only Peet's Coffee
no top category New England Coffee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only New England Coffee · 0
no exclusive doors — everywhere New England Coffee is, Peet's Coffee is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New England Coffee · Peet's Coffee