New York Bakery vs Olivia's Croutons · Bay Area shelf head-to-head
New York Bakery and Olivia's Croutons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
New York Bakery carries more Brand PowerNew York Bakery fields the deeper lineupOlivia's Croutons sits further up the premium end
New York Bakery
Olivia's Croutons
32
brand power
27
9
products
4
2
categories
1
5
grocers
5
$5.38
avg price
$6.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ New York Bakery▭ Olivia's Croutons
Distribution · 30% of score21·21
N
O
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score53·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only New York Bakery
only Olivia's Croutons
no top category New York Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only New York Bakery · 4
only Olivia's Croutons · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: New York Bakery · Olivia's Croutons