Nichols Farms vs Joon · Bay Area shelf head-to-head
Nichols Farms and Joon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nichols Farms carries more Brand PowerNichols Farms is in more Bay Area grocersNichols Farms fields the deeper lineup
Nichols Farms
Joon
29
brand power
16
10
products
3
2
categories
1
6
grocers
4
$2.34
price per oz
$2.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nichols Farms▭ Joon
Distribution · 30% of score25·17
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nichols Farms
only Joon
no top category Nichols Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nichols Farms · 4
only Joon · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nichols Farms · Joon