Nichols Farms vs Wonderful · Bay Area shelf head-to-head
Nichols Farms and Wonderful, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wonderful carries more Brand PowerWonderful is in more Bay Area grocersWonderful fields the deeper lineupNichols Farms sits further up the premium end
Nichols Farms
Wonderful
29
brand power
39
10
products
28
2
categories
1
2
subcategories
2
6
grocers
10
$2.34
price per oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nichols Farms▭ Wonderful
Distribution · 30% of score25·42
carried in 6 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nichols Farms
only Wonderful
no top category Nichols Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nichols Farms · 4
only Wonderful · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nichols Farms · Wonderful
