Nielsen-massey vs Singing Dog Vanilla · Bay Area shelf head-to-head
Nielsen-massey and Singing Dog Vanilla, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nielsen-massey carries more Brand PowerNielsen-massey is in more Bay Area grocersNielsen-massey fields the deeper lineup
Nielsen-massey
Singing Dog Vanilla
49
brand power
25
17
products
6
5
categories
4
13
grocers
1
$7.15
price per fl oz
$6.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nielsen-massey▭ Singing Dog Vanilla
Distribution · 30% of score54·4
N
S
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score76·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nielsen-massey
only Singing Dog Vanilla
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nielsen-massey · Singing Dog Vanilla
