Nielsen-massey vs The Casa Market · Bay Area shelf head-to-head
Nielsen-massey and The Casa Market, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nielsen-massey carries more Brand PowerNielsen-massey is in more Bay Area grocersThe Casa Market fields the deeper lineupNielsen-massey sits further up the premium end
Nielsen-massey
The Casa Market
49
brand power
32
17
products
27
5
categories
2
13
grocers
1
$25.57
avg price
$12.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nielsen-massey▭ The Casa Market
Distribution · 30% of score54·4
N
T
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score76·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nielsen-massey
only The Casa Market
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nielsen-massey · The Casa Market
