Nissin vs Sapporo · Bay Area shelf head-to-head
Nissin and Sapporo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nissin carries more Brand PowerNissin is in more Bay Area grocersNissin fields the deeper lineup
Nissin
Sapporo
46
brand power
40
34
products
20
1
categories
3
1
subcategories
6
11
grocers
10
48.8¢
price per oz
46.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nissin▭ Sapporo
Distribution · 30% of score46·42
S
carried in 11 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score94·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nissin
no top category Sapporo doesn’t also play in.
only Sapporo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nissin · 4
only Sapporo · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nissin · Sapporo
