No Yolks vs Al Dente · Bay Area shelf head-to-head
No Yolks and Al Dente, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Al Dente carries more Brand PowerAl Dente is in more Bay Area grocersAl Dente fields the deeper lineup
No Yolks
Al Dente
12
brand power
20
3
products
6
1
categories
2
1
subcategories
3
5
grocers
6
$4.63
avg price
$8.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ No Yolks▭ Al Dente
Distribution · 30% of score21·25
N
A
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only No Yolks
no top category Al Dente doesn’t also play in.
only Al Dente
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only No Yolks · 2
only Al Dente · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: No Yolks · Al Dente