Noe Valley Coffee vs Equator · Bay Area shelf head-to-head
Noe Valley Coffee and Equator, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Equator carries more Brand PowerEquator is in more Bay Area grocersEquator fields the deeper lineup
Noe Valley Coffee
Equator
0
brand power
45
3
products
27
1
categories
1
2
subcategories
3
1
grocers
16
$18.69
avg price
$14.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Noe Valley Coffee▭ Equator
Distribution · 30% of score4·67
N
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Noe Valley Coffee
no top category Equator doesn’t also play in.
only Equator
no top category Noe Valley Coffee doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Noe Valley Coffee · 0
no exclusive doors — everywhere Noe Valley Coffee is, Equator is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Noe Valley Coffee · Equator