Non vs Leitz · Bay Area shelf head-to-head
Non and Leitz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Non carries more Brand PowerLeitz is in more Bay Area grocersNon fields the deeper lineupNon sits further up the premium end
Non
Leitz
26
brand power
21
10
products
6
2
categories
1
3
grocers
4
$1.48
price per fl oz
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Non▭ Leitz
Distribution · 30% of score13·17
N
L
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score57·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Non
only Leitz
no top category Non doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Non · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Non · Leitz
