Non vs The Good Twin · Bay Area shelf head-to-head
Non and The Good Twin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Non carries more Brand PowerThe Good Twin is in more Bay Area grocersNon fields the deeper lineupNon sits further up the premium end
Non
The Good Twin
26
brand power
16
10
products
2
2
categories
1
3
grocers
4
$1.48
price per fl oz
85.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Non▭ The Good Twin
Distribution · 30% of score13·17
N
T
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score57·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Non
only The Good Twin
no top category Non doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Non · 0
no exclusive doors — everywhere Non is, The Good Twin is too.
only The Good Twin · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Non · The Good Twin
