Nongshim vs Nissin · Bay Area shelf head-to-head
Nongshim and Nissin, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nissin is in more Bay Area grocersNongshim fields the deeper lineupNongshim sits further up the premium end
Nongshim
Nissin
46
brand power
46
38
products
34
2
categories
1
6
grocers
11
56.0¢
price per oz
48.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nongshim▭ Nissin
Distribution · 30% of score25·46
N
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score96·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nongshim
only Nissin
no top category Nongshim doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nongshim · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nongshim · Nissin
