Nora Snacks vs Ironbound Island · Bay Area shelf head-to-head
Nora Snacks and Ironbound Island, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nora Snacks carries more Brand PowerNora Snacks is in more Bay Area grocers
Nora Snacks
Ironbound Island
27
brand power
20
4
products
4
1
categories
3
11
grocers
1
$3.65
price per oz
$5.52
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nora Snacks▭ Ironbound Island
Distribution · 30% of score46·4
I
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nora Snacks
no top category Ironbound Island doesn’t also play in.
only Ironbound Island
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nora Snacks · Ironbound Island