Norse Roots Chips vs Uglies Kettle Chips · Bay Area shelf head-to-head
Norse Roots Chips and Uglies Kettle Chips, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Norse Roots Chips
no top category Uglies Kettle Chips doesn’t also play in.
only Uglies Kettle Chips
no top category Norse Roots Chips doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Norse Roots Chips is, Uglies Kettle Chips is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Norse Roots Chips · Uglies Kettle Chips
