Northbound Coffee Roasters vs Mclaughlin Coffee Roasting Company · Bay Area shelf head-to-head
Northbound Coffee Roasters and Mclaughlin Coffee Roasting Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Northbound Coffee Roasters
no top category Mclaughlin Coffee Roasting Company doesn’t also play in.
only Mclaughlin Coffee Roasting Company
no top category Northbound Coffee Roasters doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Northbound Coffee Roasters is, Mclaughlin Coffee Roasting Company is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Northbound Coffee Roasters · Mclaughlin Coffee Roasting Company
