Nudge. vs Tom's Of Maine · Bay Area shelf head-to-head
Nudge. and Tom's Of Maine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tom's Of Maine carries more Brand PowerTom's Of Maine is in more Bay Area grocersTom's Of Maine fields the deeper lineupNudge. sits further up the premium end
Nudge.
Tom's Of Maine
14
brand power
48
2
products
27
2
categories
4
2
subcategories
5
1
grocers
6
$9.34
avg price
$8.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nudge.▭ Tom's Of Maine
Distribution · 30% of score4·25
N
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nudge.
no top category Tom's Of Maine doesn’t also play in.
only Tom's Of Maine
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nudge. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nudge. · Tom's Of Maine
