Nulaid vs Chino Valley Ranchers · Bay Area shelf head-to-head
Nulaid and Chino Valley Ranchers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chino Valley Ranchers carries more Brand PowerChino Valley Ranchers is in more Bay Area grocersChino Valley Ranchers fields the deeper lineup
Nulaid
Chino Valley Ranchers
10
brand power
33
3
products
8
1
categories
1
1
subcategories
2
2
grocers
12
$9.32
avg price
$6.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nulaid▭ Chino Valley Ranchers
Distribution · 30% of score8·50
N
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nulaid
no top category Chino Valley Ranchers doesn’t also play in.
only Chino Valley Ranchers
no top category Nulaid doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nulaid · 0
no exclusive doors — everywhere Nulaid is, Chino Valley Ranchers is too.
only Chino Valley Ranchers · 10
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nulaid · Chino Valley Ranchers