Nulaid vs Egg Beaters · Bay Area shelf head-to-head
Nulaid and Egg Beaters, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Egg Beaters carries more Brand PowerEgg Beaters is in more Bay Area grocers
Nulaid
Egg Beaters
10
brand power
26
3
products
3
1
categories
2
2
grocers
5
$9.32
avg price
$9.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nulaid▭ Egg Beaters
Distribution · 30% of score8·21
N
E
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nulaid
no top category Egg Beaters doesn’t also play in.
only Egg Beaters
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nulaid · 1
only Egg Beaters · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nulaid · Egg Beaters
