Nurri vs Slate · Bay Area shelf head-to-head
Nurri and Slate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Slate carries more Brand PowerSlate is in more Bay Area grocersSlate fields the deeper lineupSlate sits further up the premium end
Nurri
Slate
15
brand power
45
4
products
17
1
categories
2
2
grocers
12
18.8¢
price per fl oz
43.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nurri▭ Slate
Distribution · 30% of score8·50
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nurri
no top category Slate doesn’t also play in.
only Slate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Nurri · 0
no exclusive doors — everywhere Nurri is, Slate is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nurri · Slate
