Nutpods vs Coffee Mate · Bay Area shelf head-to-head
Nutpods and Coffee Mate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nutpods is in more Bay Area grocersNutpods sits further up the premium end
Nutpods
Coffee Mate
50
brand power
52
29
products
29
2
categories
1
2
subcategories
2
14
grocers
12
35.4¢
price per fl oz
25.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutpods▭ Coffee Mate
Distribution · 30% of score58·50
C
carried in 14 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score91
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutpods
only Coffee Mate
no top category Nutpods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutpods · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutpods · Coffee Mate
