Nutpods vs Sown · Bay Area shelf head-to-head
Nutpods and Sown, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nutpods carries more Brand PowerNutpods is in more Bay Area grocersNutpods fields the deeper lineupNutpods sits further up the premium end
Nutpods
Sown
50
brand power
23
29
products
5
2
categories
1
14
grocers
9
35.4¢
price per fl oz
24.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Nutpods▭ Sown
Distribution · 30% of score58·38
S
carried in 14 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score91·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nutpods
only Sown
no top category Nutpods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Nutpods · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Nutpods · Sown
