Oaktown Spice Shop vs Sun-bird · Bay Area shelf head-to-head
Oaktown Spice Shop and Sun-bird, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oaktown Spice Shop carries more Brand PowerOaktown Spice Shop fields the deeper lineupOaktown Spice Shop sits further up the premium end
Oaktown Spice Shop
Sun-bird
45
brand power
9
39
products
3
6
categories
1
22
subcategories
1
2
grocers
2
$11.16
avg price
$1.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oaktown Spice Shop▭ Sun-bird
Distribution · 30% of score8·8
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oaktown Spice Shop
only Sun-bird
no top category Oaktown Spice Shop doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Oaktown Spice Shop · 2
only Sun-bird · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oaktown Spice Shop · Sun-bird