Oats Overnight vs Owyn · Bay Area shelf head-to-head
Oats Overnight and Owyn, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Owyn is in more Bay Area grocersOwyn fields the deeper lineup
Oats Overnight
Owyn
31
brand power
35
10
products
13
3
categories
2
4
grocers
10
$8.81
avg price
$5.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oats Overnight▭ Owyn
Distribution · 30% of score17·42
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oats Overnight
only Owyn
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Oats Overnight · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oats Overnight · Owyn
