Octonuts vs Fix & Fogg · Bay Area shelf head-to-head
Octonuts and Fix & Fogg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fix & Fogg is in more Bay Area grocersOctonuts fields the deeper lineupFix & Fogg sits further up the premium end
Octonuts
Fix & Fogg
25
brand power
23
9
products
4
2
categories
1
4
subcategories
3
6
grocers
8
87.2¢
price per oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Octonuts▭ Fix & Fogg
Distribution · 30% of score25·33
O
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Octonuts
only Fix & Fogg
no top category Octonuts doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Octonuts · 3
only Fix & Fogg · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Octonuts · Fix & Fogg
