Oh! Fresh vs Alo · Bay Area shelf head-to-head
Oh! Fresh and Alo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alo carries more Brand PowerAlo is in more Bay Area grocersAlo fields the deeper lineup
Oh! Fresh
Alo
0
brand power
35
2
products
15
2
categories
2
2
subcategories
7
1
grocers
12
$2.99
avg price
$3.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oh! Fresh▭ Alo
Distribution · 30% of score4·50
O
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oh! Fresh
no top category Alo doesn’t also play in.
only Alo
no top category Oh! Fresh doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oh! Fresh · 0
no exclusive doors — everywhere Oh! Fresh is, Alo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oh! Fresh · Alo