Oh Puree! vs Idahoan® · Bay Area shelf head-to-head
Oh Puree! and Idahoan®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Idahoan® carries more Brand PowerIdahoan® is in more Bay Area grocersIdahoan® fields the deeper lineup
Oh Puree!
Idahoan®
9
brand power
28
2
products
13
1
categories
1
1
grocers
7
$2.50
avg price
$3.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oh Puree!▭ Idahoan®
Distribution · 30% of score4·29
O
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oh Puree!
no top category Idahoan® doesn’t also play in.
only Idahoan®
no top category Oh Puree! doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oh Puree! · Idahoan®
