Old Spice vs Crystal Deodorant · Bay Area shelf head-to-head
Old Spice and Crystal Deodorant, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Crystal Deodorant carries more Brand PowerOld Spice is in more Bay Area grocersCrystal Deodorant fields the deeper lineup
Old Spice
Crystal Deodorant
25
brand power
32
7
products
13
2
categories
1
4
grocers
3
$3.69
price per oz
$3.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Old Spice▭ Crystal Deodorant
Distribution · 30% of score17·13
O
carried in 4 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Old Spice
only Crystal Deodorant
no top category Old Spice doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Old Spice · 2
only Crystal Deodorant · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Old Spice · Crystal Deodorant
