Old Spice vs Humble Brands · Bay Area shelf head-to-head
Old Spice and Humble Brands, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Humble Brands carries more Brand PowerHumble Brands fields the deeper lineupHumble Brands sits further up the premium end
Old Spice
Humble Brands
25
brand power
45
7
products
36
2
categories
3
4
grocers
4
$3.69
price per oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Old Spice▭ Humble Brands
Distribution · 30% of score17·17
O
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Old Spice
no top category Humble Brands doesn’t also play in.
only Humble Brands
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Old Spice · 2
only Humble Brands · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Old Spice · Humble Brands
