Olina's Bakehouse vs Carr's · Bay Area shelf head-to-head
Olina's Bakehouse and Carr's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Carr's is in more Bay Area grocersOlina's Bakehouse sits further up the premium end
Olina's Bakehouse
Carr's
26
brand power
30
9
products
10
2
categories
1
7
grocers
11
$1.97
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olina's Bakehouse▭ Carr's
Distribution · 30% of score29·46
O
C
carried in 7 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score53·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olina's Bakehouse
only Carr's
no top category Olina's Bakehouse doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Olina's Bakehouse · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olina's Bakehouse · Carr's
