Olli Salumeria vs Renegade · Bay Area shelf head-to-head
Olli Salumeria and Renegade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Olli Salumeria carries more Brand PowerOlli Salumeria is in more Bay Area grocersOlli Salumeria fields the deeper lineupOlli Salumeria sits further up the premium end
Olli Salumeria
Renegade
40
brand power
9
21
products
2
3
categories
1
4
subcategories
1
10
grocers
1
$9.64
avg price
$12.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olli Salumeria▭ Renegade
Distribution · 30% of score42·4
R
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olli Salumeria
only Renegade
no top category Olli Salumeria doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olli Salumeria · Renegade
