Olli Salumeria vs Salt & Twine · Bay Area shelf head-to-head
Olli Salumeria and Salt & Twine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Olli Salumeria carries more Brand PowerOlli Salumeria is in more Bay Area grocersOlli Salumeria fields the deeper lineupOlli Salumeria sits further up the premium end
Olli Salumeria
Salt & Twine
40
brand power
9
21
products
2
3
categories
1
4
subcategories
1
10
grocers
1
$9.64
avg price
$11.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Olli Salumeria▭ Salt & Twine
Distribution · 30% of score42·4
S
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Olli Salumeria
only Salt & Twine
no top category Olli Salumeria doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Olli Salumeria · 9
only Salt & Twine · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Olli Salumeria · Salt & Twine
