Om vs Dandelion Chocolate · Bay Area shelf head-to-head
Om and Dandelion Chocolate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dandelion Chocolate carries more Brand PowerDandelion Chocolate fields the deeper lineup
Om
Dandelion Chocolate
21
brand power
27
4
products
13
2
categories
2
4
grocers
4
$10.68
avg price
$14.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Om▭ Dandelion Chocolate
Distribution · 30% of score17·17
O
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Om
only Dandelion Chocolate
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Dandelion Chocolate · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Om · Dandelion Chocolate
