Om vs Teeccino · Bay Area shelf head-to-head
Om and Teeccino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Teeccino carries more Brand PowerTeeccino is in more Bay Area grocersTeeccino fields the deeper lineupOm sits further up the premium end
Om
Teeccino
21
brand power
39
4
products
23
2
categories
2
2
subcategories
3
4
grocers
13
$10.68
avg price
$10.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Om▭ Teeccino
Distribution · 30% of score17·54
O
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Om
only Teeccino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Om · 0
no exclusive doors — everywhere Om is, Teeccino is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Om · Teeccino
