One With Nature vs Sof · Bay Area shelf head-to-head
One With Nature and Sof, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
One With Nature carries more Brand PowerOne With Nature fields the deeper lineupSof sits further up the premium end
One With Nature
Sof
35
brand power
30
22
products
15
2
categories
2
2
grocers
2
87.5¢
price per oz
92.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ One With Nature▭ Sof
Distribution · 30% of score8·8
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only One With Nature
only Sof
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only One With Nature · 1
only Sof · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: One With Nature · Sof
