One With Nature vs Zum By Indigo Wild · Bay Area shelf head-to-head
One With Nature and Zum By Indigo Wild, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Zum By Indigo Wild carries more Brand PowerZum By Indigo Wild fields the deeper lineupZum By Indigo Wild sits further up the premium end
One With Nature
Zum By Indigo Wild
35
brand power
49
22
products
33
2
categories
3
2
subcategories
5
2
grocers
2
87.5¢
price per oz
$2.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ One With Nature▭ Zum By Indigo Wild
Distribution · 30% of score8·8
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only One With Nature
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only One With Nature · 1
only Zum By Indigo Wild · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: One With Nature · Zum By Indigo Wild
