Oomee vs De La Calle Tepache · Bay Area shelf head-to-head
Oomee and De La Calle Tepache, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
De La Calle Tepache carries more Brand PowerDe La Calle Tepache is in more Bay Area grocersOomee fields the deeper lineupOomee sits further up the premium end
Oomee
De La Calle Tepache
27
brand power
35
14
products
7
2
categories
2
2
grocers
10
35.6¢
price per fl oz
28.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oomee▭ De La Calle Tepache
Distribution · 30% of score8·42
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oomee
only De La Calle Tepache
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oomee · 0
no exclusive doors — everywhere Oomee is, De La Calle Tepache is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oomee · De La Calle Tepache