Optimum Nutrition vs Gatorade · Bay Area shelf head-to-head
Optimum Nutrition and Gatorade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gatorade carries more Brand PowerGatorade is in more Bay Area grocersGatorade fields the deeper lineup
Optimum Nutrition
Gatorade
18
brand power
56
3
products
73
2
categories
4
1
grocers
12
$5.32
avg price
$7.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Optimum Nutrition▭ Gatorade
Distribution · 30% of score4·50
O
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Optimum Nutrition
only Gatorade
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Optimum Nutrition · 0
no exclusive doors — everywhere Optimum Nutrition is, Gatorade is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Optimum Nutrition · Gatorade