Orbit vs Extra · Bay Area shelf head-to-head
Orbit and Extra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Extra carries more Brand PowerExtra is in more Bay Area grocersExtra fields the deeper lineupExtra sits further up the premium end
Orbit
Extra
31
brand power
39
9
products
14
1
categories
1
8
grocers
9
17.0¢
price per item
24.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Orbit▭ Extra
Distribution · 30% of score33·38
O
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Orbit
no top category Extra doesn’t also play in.
only Extra
no top category Orbit doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Orbit · 3
only Extra · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Orbit · Extra
