Ore-cal Corp vs Censea · Bay Area shelf head-to-head
Ore-cal Corp and Censea, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Censea carries more Brand PowerCensea is in more Bay Area grocersCensea fields the deeper lineup
Ore-cal Corp
Censea
9
brand power
22
2
products
8
1
categories
1
1
grocers
3
$22.38
avg price
$23.73
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ore-cal Corp▭ Censea
Distribution · 30% of score4·13
O
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ore-cal Corp
no top category Censea doesn’t also play in.
only Censea
no top category Ore-cal Corp doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ore-cal Corp · 1
only Censea · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ore-cal Corp · Censea
