Organic India vs Steep By Bigelow · Bay Area shelf head-to-head
Organic India and Steep By Bigelow, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic India carries more Brand PowerOrganic India is in more Bay Area grocersOrganic India fields the deeper lineup
Organic India
Steep By Bigelow
53
brand power
0
24
products
5
1
categories
1
4
subcategories
3
14
grocers
1
$7.59
avg price
$5.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic India▭ Steep By Bigelow
Distribution · 30% of score58·4
S
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organic India
no top category Steep By Bigelow doesn’t also play in.
only Steep By Bigelow
no top category Organic India doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic India · Steep By Bigelow