Organic India vs Tea & Trumpets · Bay Area shelf head-to-head
Organic India and Tea & Trumpets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic India carries more Brand PowerOrganic India is in more Bay Area grocersOrganic India fields the deeper lineup
Organic India
Tea & Trumpets
53
brand power
0
24
products
5
1
categories
1
4
subcategories
2
14
grocers
1
$7.59
avg price
$9.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic India▭ Tea & Trumpets
Distribution · 30% of score58·4
T
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organic India
no top category Tea & Trumpets doesn’t also play in.
only Tea & Trumpets
no top category Organic India doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic India · Tea & Trumpets