Organic India vs Teeccino · Bay Area shelf head-to-head
Organic India and Teeccino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic India carries more Brand PowerOrganic India is in more Bay Area grocersTeeccino sits further up the premium end
Organic India
Teeccino
53
brand power
39
24
products
23
1
categories
2
4
subcategories
3
14
grocers
13
39.4¢
price per item
76.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Organic India▭ Teeccino
Distribution · 30% of score58·54
carried in 14 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Organic India
no top category Teeccino doesn’t also play in.
only Teeccino
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Organic India · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Organic India · Teeccino
