Orion vs Wilde · Bay Area shelf head-to-head
Orion and Wilde, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wilde carries more Brand PowerWilde is in more Bay Area grocersWilde fields the deeper lineupWilde sits further up the premium end
Orion
Wilde
26
brand power
37
9
products
21
2
categories
2
5
subcategories
2
3
grocers
6
$6.52
avg price
$7.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Orion▭ Wilde
Distribution · 30% of score13·25
O
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score53·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Orion
only Wilde
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Orion · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Orion · Wilde
