Otis Spunkmeyer vs Café Valley Bakery · Bay Area shelf head-to-head
Otis Spunkmeyer and Café Valley Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Café Valley Bakery carries more Brand PowerCafé Valley Bakery is in more Bay Area grocersCafé Valley Bakery fields the deeper lineup
Otis Spunkmeyer
Café Valley Bakery
7
brand power
26
2
products
25
2
categories
3
2
grocers
6
$4.94
avg price
$7.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Otis Spunkmeyer▭ Café Valley Bakery
Distribution · 30% of score8·25
O
C
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·88
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Otis Spunkmeyer
no top category Café Valley Bakery doesn’t also play in.
only Café Valley Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Otis Spunkmeyer · 2
only Café Valley Bakery · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Otis Spunkmeyer · Café Valley Bakery